Super General is a global brand serving millions of homes worldwide with its diverse range of home appliances and electronics. Super General’s exhaustive product range meets the need of every household and lifestyle requirement. “Quality is not always expensive…” drives Super General to maufacture affordable & quality products – thus offering pure “Value for Money”.
Super General manufacturers its products in over 15 countries which are efficient and the best in the industry. It’s diverse manufacturing sources & their R&D facilities help in offering the most innovative products utilising the latest manufacturing technologies and quality control processes.
Super General products are sold in over 50 countries through a network of distributors. The distribution network is backed up by a strong supply chain and efficient after-sales-service teams. Super General is a perfect combination of quality, functionality and affordability making it “The Confident Choice” for consumers.
Pioneering, Creative, Dynamic, Proactive
Integrity, Transparency, Social Responsibility
Recognition, Career Development and Growth, Impartial
OPEN TO CHANGE
Continuous Improvement, Learning, Participative, Adaptable
Leadership, Teamwork, Empowerment, Measured Risk Taking
RESPECT FOR INDIVIDUALS
Mutual Respect, Empathy, Trust, Dignity, Fairness