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About Us

About Us

Super General is a global brand serving millions of homes worldwide with its diverse range of home appliances and electronics. Super General’s exhaustive product range meets the need of every household and lifestyle requirement. “Quality is not always expensive…” drives Super General to maufacture affordable & quality products – thus offering pure “Value for Money”.

Super General manufacturers its products in over 15 countries which are efficient and the best in the industry. It’s diverse manufacturing sources & their R&D facilities help in offering the most innovative products utilising the latest manufacturing technologies and quality control processes.

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Super General products are sold in over 50 countries through a network of distributors. The distribution network is backed up by a strong supply chain and efficient after-sales-service teams. Super General is a perfect combination of quality, functionality and affordability making it “The Confident Choice” for consumers.


Core Values

INNOVATION

Pioneering, Creative, Dynamic, Proactive

ETHICS

Integrity, Transparency, Social Responsibility

EQUAL OPPORTUNITIES

Recognition, Career Development and Growth, Impartial

OPEN TO CHANGE

Continuous Improvement, Learning, Participative, Adaptable

PROFESSIONALISM

Leadership, Teamwork, Empowerment, Measured Risk Taking

RESPECT FOR INDIVIDUALS

Mutual Respect, Empathy, Trust, Dignity, Fairness

Contact Us

  • Head Office:
  • MPC Building Airport Road
  • Near Cargo Village,
  • P.O. Box No: 51027, Dubai, UAE.
  • Phone No: + 971-42500855
  • Fax No: + 971-42384430